Property Practitioners 1.2

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IOL Property is changing its name to Property360. Industry needs more competition in the portal space to drive innovation (and drive down prices for agents) so it is good to see. • A couple other Entegral syndication partner portals are also busy with upgrades including ImmoAfrica. It is important for agents to support all these portals and not have their eggs in one basket. Also look at portal ownership to understand where your data might be going and if you aren't your competitors. • Look at ROI and what a lead costs and compare with lead cost on Facebook and Adwords marketing (easy to do with a tracking code on your website). No use spending blindly on things you cannot measure.



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